‘Krull’ Weddings: The Awkward Teenage Years of Movie Marketing
Like the plot of a dystopian fairy tale, the marketing campaign for last summer’s blockbuster “Transformers: Revenge of the Fallen” was a well-oiled machine selling a film about machines. We saw giveaway contests, multi-platform games, the requisite high-tech tie-in (LG’s new Versa), free movie posters with purchase, and Burger King kid’s meals with one of [...]



