Posts tagged as: aroma-rama

‘Krull’ Weddings: The Awkward Teenage Years of Movie Marketing

‘Krull’ Weddings: The Awkward Teenage Years of Movie Marketing

Like the plot of a dystopian fairy tale, the marketing campaign for last summer’s blockbuster “Transformers: Revenge of the Fallen” was a well-oiled machine selling a film about machines. We saw giveaway contests, multi-platform games, the requisite high-tech tie-in (LG’s new Versa), free movie posters with purchase, and Burger King kid’s meals with one of […]

The Scent of Cinema: A Democratized Film Experience at Motovun

The Scent of Cinema: A Democratized Film Experience at Motovun

I was at the 10th Motovun Film Festival, in Croatia two summers ago, mainly to see their ‘interactive cinema programme’. Motovun is renowned as a Woodstock of film festivals and often includes an interesting side programme. This year’s Motovun Film Festival began yesterday (26 July), with a side programme of Slovenian film, socially-committed topics tackling […]

Flixster Certified Bloggers Follow Us On Twitter Subscribe RSSFacebook