Like the plot of a dystopian fairy tale, the marketing campaign for last summer’s blockbuster “Transformers: Revenge of the Fallen” was a well-oiled machine selling a film about machines. We saw giveaway contests, multi-platform games, the requisite high-tech tie-in (LG’s new Versa), free movie posters with purchase, and Burger King kid’s meals with one of [...]
August 16, 2010 | Published in
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With Hollywood mining comic books, toys, board games and established film and pop-culture properties like there’s no tomorrow, it was only a matter of time before Captain Nemo and his Nautilus would surface again. Development has been underway at Disney for months on an updated screen version of the classic Jules Verne story, “20,000 Leagues [...]
May 15, 2010 | Published in
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Natalie Portman, star of films like “Star Wars” and “V for Vendetta,” is confirmed to appear in the upcoming adaptation of the popular Marvel Comics comic book, “Thor.” 28-year-old Portman will join the cast as Jane Foster, the nurse and love interest of the title character, who Marvel Studios says will being modernized for the [...]
July 13, 2009 | Published in
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Besides Brando, perhaps the greatest thing to ever happen to cinema is the advent of the robot. Humanity has been obsessed with idea of sentient beings made of metal and wires either taking over the planet or supplanting the dog as man’s best friend. And so, in honor of these, our would-be rulers, I have [...]
July 3, 2009 | Published in
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Sudden deaths, fabricated environments, false protagonists, and red herrings are all part of the same cinematic device–the plot twist. Used to shock audiences, maintain interest, or at it’s best to tell a deeper story, the plot twist has become a permanent fixture in Hollywood. Unfortunately, the reliance on this device seems to have grown proportional to [...]
February 14, 2009 | Published in
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